Design, as it should be

We design visuals as structured thinking: measurable, readable, intentional.
The system ensures that every pixel serves a purpose and every composition communicates clearly.

We dont just deliver projects we shape experiences. Every step is thoughtful,
every result feels effortless.

Making sense. Making beauty.

We make strong design accessible — and the world a little more beautiful. We believe that visual design is a form of social responsibility: it shapes how people see, feel, and trust.

Our work is about clarity, empathy, and integrity — not just aesthetics.

Global by design

Good design is becoming a global language — and we’re part of that shift. We bring together local culture and worldwide best practices to create visuals that work anywhere, yet feel personal everywhere.

We design with awareness of context, bridging systems, cultures, and aesthetics into one clear experience.

Clarity reimagined

We build on the legacy of Swiss design — precision, rhythm, and structure — but rethink it through a human lens. Our approach blends reduction with emotion, turning order into warmth and logic into flow.

Clean design, for us, is not minimalism for its own sake — it’s honesty made visible.

Logo and Variations

Logo and Variations

The mark is based on a simplified flask shape with a distinctive inner volume — the “liquid.”
Its proportions are defined by a counterform equal to one-third of the mark’s thickness and refined through superelliptical curvature, creating a form that feels soft yet precisely engineered.

The mark is based on a simplified flask shape with a distinctive inner volume — the “liquid.”
Its proportions are defined by a counterform equal to one-third of the mark’s thickness and refined through superelliptical curvature, creating a form that feels soft yet precisely engineered.

Clear space

Clear space

The minimum clear space around the mark should be at least one-fifth of its total height.
This area preserves visual breathing room and maintains the balance between the inner and outer forms.

The right margin equals 50 % of the mark’s width, while the left margin extends to 70 % to achieve optical compensation and visual equilibrium.

The minimum clear space around the mark should be at least one-fifth of its total height.
This area preserves visual breathing room and maintains the balance between the inner and outer forms. The right margin equals 50 % of the mark’s width, while the left margin extends to 70 % to achieve optical compensation and visual equilibrium.

HEX

RGB

HSB

CMYK

P3

LCH

Web Safe Approximation

#007AFF

HEX

RGB

HSB

CMYK

P3

LCH

Web Safe Approximation

#007AFF

HEX

RGB

HSB

CMYK

P3

LCH

Web Safe Approximation

#007AFF

HEX

RGB

HSB

CMYK

P3

LCH

Web Safe Approximation

#007AFF

Labpics' Blue stands for clarity, structure, and presence.
It captures the essence of digital light — bright, confident, and precise — without feeling cold.
This color balances logic and emotion, becoming a visual anchor for our identity: clean, modern, and alive.

Labpics' Blue stands for clarity, structure, and presence.
It captures the essence of digital light — bright, confident, and precise — without feeling cold.
This color balances logic and emotion, becoming a visual anchor for our identity: clean, modern, and alive.

Brand font

Brand font

Geist is a contemporary neo-grotesque typeface built for clarity and rhythm in digital interfaces.
It combines the neutrality of Swiss modernism with the precision required for today’s design systems.
Clean geometry, balanced proportions, and minimal contrast make Geist both functional and expressive — a typeface that feels invisible until it needs to speak.

Geist is a contemporary neo-grotesque typeface built for clarity and rhythm in digital interfaces.
It combines the neutrality of Swiss modernism with the precision required for today’s design systems.
Clean geometry, balanced proportions, and minimal contrast make Geist both functional and expressive — a typeface that feels invisible until it needs to speak.

We’re in London

Stoney Works,
8 Stoney Lane

+44 74 8082 1350

We’re in Moscow

Presnenskaya Embankment, 12,
“Federation Tower”

+7 967 567 89 01

We’re in London

Stoney Works,
8 Stoney Lane

+44 74 8082 1350

We’re in Moscow

Presnenskaya Embankment, 12,
“Federation Tower”

+7 967 567 89 01

We’re in London

Stoney Works,
8 Stoney Lane

+44 74 8082 1350

We’re in Moscow

Presnenskaya Embankment, 12,
“Federation Tower”

+7 967 567 89 01

We’re in London

Stoney Works,
8 Stoney Lane

+44 74 8082 1350

We’re in Moscow

Presnenskaya Embankment, 12,
“Federation Tower”

+7 967 567 89 01