Legacy Park
Legacy Park is an elite cottage community for which we created a royal-style identity and logo. The work began with studying an association map and the client’s references to find the key visual element. As a result, we identified symbols of comfort, seclusion, and status that formed the foundation of the concept.
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Objective
We developed more than 30 sketches, based on words that convey the atmosphere of Legacy Park: “quiet,” “comfort,” “seclusion,” “heritage,” “park,” “royal.” The final version of the logo reflects all these ideas: a unique tree shape hints at the park and privacy, while an arch symbolizes safety and heritage. This mark is easily recognizable from a distance, emphasizing the brand’s status and individuality.
Solution
This project is an example of how design can tell the story of a place: we created not just a logo, but a symbol of tranquility and respectability that invites visitors into an atmosphere of royal seclusion.
