Healm
Healm is an AR application where users hunt for hidden gifts while navigating across dimensions. Our task was to create a visual language that strikes a balance between playful aesthetics, advanced technology, and the tangible world of augmented reality.
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Objective
The work followed a clear and structured technical brief. We designed the mobile app interface, landing page, presentation, and interactive effects — from terrain scanning to portal animations. The visual style is clean and precise, with cosmic purple accents set against a light gray neutral base. Everything was built to evoke the feel of a polished, recognizable game — yet with a character of its own.
Solution
AR isn’t about brightness — it’s about precision. The interface needed to feel like a universe unfolding inside the screen: immersive, functional, and finely tuned. We approached the layout like a navigation map — each element a point of entry, every accent a coordinate. The result is a product where fantasy meets function, and the screen becomes a portal.
Metrics & outcomes
Claim CTR increased by 68% — from 2.5% to 4.2%.
Average AR session time grew by 86%, reaching 4 minutes 9 seconds.
Wallet connection rate rose from 1.6% to 3.1%, also giving a 93% uplift.
