Fox Hustle
Fox Hustle is a space where every participant feels valued and engaged. The Labpics team developed branding that doesn't just decorate, but tells the story of each department: from gamers and IT to education and creative. We crafted the logo, color palette, typography, and visual style to reflect the character and values of each of the five divisions within the Fox Hustle team.
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Objective
All visual identity elements were designed with the unique characteristics of each division in mind. We paid special attention to the brand’s offline application — we created event passports that not only identify participants but also foster a sense of unity at events.
Solution
In this project, we built a system of visual highlights that helps each Fox Hustle division maintain its identity while feeling like part of a single ecosystem. The identity, logo, and brand guidelines became a bridge between online and offline, from digital spaces to live events. This project was about unity and recognition — every division, every participant is an essential part of the story.
