Eurokappa
EUROKAPPA is a manufacturer of aligners and related dental solutions. The task was to refresh the company’s visual style and introduce new design solutions without compromising brand recognition.
Go back
Objective
The project started without a strict technical brief — the client sought a lighter and more modern look and fully trusted us with the execution. We redesigned the main website, making it cleaner, simpler, and easier to absorb. The concept was built around soft shapes, bright tones, and a predominantly white background — all meant to evoke the feeling of a healthy, straight smile.
Solution
We worked delicately: preserving the existing identity and animations, while wrapping everything in a fresh and relevant interface. The result is a clean, precise visual system that grows with the brand.
Metrics & outcomes
Call-to-action CTR increased by 74%—from 3.1% to 5.4%. Average time on the platform grew by 48%, reaching 2 minutes 11 seconds. Conversion to registration rose from 0.9% to 1.6%, also giving a 77% uplift.
