Elementcraft
Elementcraft is a website for a Minecraft server offering in-game perks through a dedicated online store. The goal was to create a clean, thematic interface that doesn’t distract, but helps players make quick and intuitive purchases. We worked from a clear technical brief: structured the entire UX, built a streamlined layout, implemented responsive design, and developed a custom logo. The visual foundation is rooted in Minecraft aesthetics — but without the visual heaviness of pixel art. The result is a lightweight interface with bespoke illustrations and a gamer-friendly tone.
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Objective
The website was designed around fast conversion. We crafted the perks selection page, cart, filters, and product cards to ensure the journey from curiosity to checkout takes just a few steps. Illustrations weren’t just decorative — they acted as visual anchors, with each section tightly tied to the game’s context. Everything was tested across devices to ensure the interface stayed accessible and intuitive at any scale. The final outcome is a clear, compact system where nothing stands in the way of the main action.
Solution
Everything in this project was built around recognizability, gamer aesthetics, and a sense of engagement. The interface is clean yet alive — with animated highlights, micro-illustrations, and smooth transition logic. We set out to capture the server’s vibe: with humor, rhythm, and attention to detail. This isn’t just a store — it’s a part of the Elementcraft universe, inviting players to explore.
