Dotafarm
Dotafarm is a battle pass service built around the Dota 2 universe. Our team developed the product from the ground up — from concept and interface design to full backend and frontend implementation.
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Objective
The main challenge was to create a bold, thematic design inspired by Dota’s ancient aesthetic. We shaped the entire user flow: from UX structure to the full visual concept, and produced custom 2D graphics, 3D assets, and animations. The final stage was the complete development of the platform’s frontend and backend.
Solution
Everything came together like a game: fast cycles, precise hits, no randomness — only what works and resonates with players.
Metrics & outcomes
Pass conversion increased by 60%—from 4.3% to 6.9%. Average playtime grew by 28%, reaching 5 minutes 30 seconds. Quest CTR rose from 12.1% to 17.5%, also giving a 44% uplift.
