Bloxmart
Bloxmart is a marketplace for in-game items, built specifically for the Roblox community. Our task was to create a fast, intuitive, and visually engaging platform from the ground up — where every element supports ease of use and every click keeps players engaged.
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Objective
We designed the entire interface: from a complete website redesign to the logic of the admin panel. We created the logo, identity, and a mascot named Claudy — a cheerful little cloud who became the guide inside the platform. The project also included custom graphics, animations, and full frontend implementation. The visual style features a dark blue background with bright white accents — clean, playful, and approachable. The work followed a solid technical brief and was carried out in close collaboration with the client, from early sketches to production.
Solution
We wanted the platform to feel like a space within the game itself — simple, familiar, and alive. That’s how Bloxmart emerged: with a cloudy rhythm, playful cues, and an atmosphere you’d want to return to. Claudy became more than just part of the interface — he set the tone for the entire system. With him, the site came to life, becoming warmer and more welcoming — not just a marketplace, but a digital world with a personality of its own.
Metrics & outcomes
Pass conversion increased by 60%—from 4.3% to 6.9%. Average playtime grew by 28%, reaching 5 minutes 30 seconds. Quest CTR rose from 12.1% to 17.5%, also giving a 44% uplift.
