Beeptools
Beeptools is a suite of tools for crypto trading, now backed by a bold and expressive brand identity. The goal wasn’t just to design assets — it was to shape a presence that stands out in an overheated market and becomes instantly recognizable to an audience used to noise and sameness.
Go back
Objective
Our team handled the entire brand strategy and identity development: from the logo and typography to social media visuals, a complete brandbook, and a logo animation. At the center of it all is the mascot — Beepsy, a spirited and memorable bird that guides users through the digital ecosystem. With full creative freedom, we pushed the visual boundaries, experimenting with color, rhythm, and tech-inspired styling.
Solution
While other brands lean into abstraction, we gave the system a face. Beepsy is more than a mascot — he’s the concentrated voice of the platform’s visual language. Through him, the brand speaks, moves, and becomes recognizable from the very first glance. He appeared like a flash in a sea of faceless interfaces — with personality, motion, and a flight path of his own.
Metrics & outcomes
Call-to-action CTR increased by 74%—from 3.1% to 5.4%. Average time on the platform grew by 48%, reaching 2 minutes 11 seconds. Conversion to registration rose from 0.9% to 1.6%, also giving a 77% uplift.
