American Bikes
American Bikes is a new brand for which we developed the identity, logo, and a detailed brand guide. Our goal was to create a modern, recognizable, and unique visual style that conveys reliability, technology, and quality—key values of the company.
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Objective
The foundation of the logo is a hexagonal bolt shape, symbolizing stability, precision, and strength. Inside this shape, we placed a six-pointed cross element, inspired by the construction of a screw. This element reflects dynamism, speed, and movement, which are especially relevant in the world of cycling. The color palette is based on a combination of deep blue, gray, and bright blue, highlighting the confidence and technological nature of the brand.
Solution
We started with creative sketches on paper and carefully refined each detail to achieve visual balance and expressiveness. The brand guide includes all key elements of the identity: logo usage guidelines, brand colors and fonts, as well as the application of the brand style on physical and digital media. This approach helped to create a recognizable and premium brand image.
